A taste of the drop
Curated hip‑hop* drops from tastemakers you trust. 3–5 songs, every day at 8 AM ET, straight to Apple Music.*
We'll email you when your first drop lands.
A taste of the drop
01
Every day at 8 AM ET, curators drop 3–5 hand‑picked songs. No algorithms, no playlists‑by‑committee.
02
Preview tracks, fire the ones you love, and add the whole drop to Apple Music in one tap. Daily Drop is free—just bring your Apple Music subscription.
03
Build your own daily drops or subscribe to curators whose taste matches yours. Your call.
* Why only hip-hop?
Building a great curated community for every genre at once is too big a bite. We're starting with hip-hop, getting it right, then expanding. One genre done well beats ten done poorly.
* Why only Apple Music?
Apple Music is our launch platform. Spotify, Tidal, and others are on the roadmap—we'll add them when we can.
Whether you want to curate or just listen, get in early.
